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Xiaomi Takes Its First Steps Into Apple’s Turf

Friday, 13 Feb 2015 02:28 AM

02/13/15 2:28:57 AM

China’s largest smartphone brand, Xiaomi, is extending its footprint to the United States with plans to start selling accessories online in the next several months. Tara Joseph reports.

Watch your home turf, Apple!

China’s largest smartphone company Xiaomi is about to begin selling its accessories online in the United States.

The company’s colorful wrist bands – called mi bands – can unlock phones, calculate your steps and analyze your sleep, all for a very affordable price of about 12 bucks

They’ve been a hit with Chinese users because of their low cost and the company’s heavy reliance on user interaction.

Xiaomi’s headphones also sell online just over 10 dollars a pair – and they could be coming to a dot-com store in English.

Xiaomi is a five-year-old start-up. It’s come out of nowhere to become China’s fastest-selling mobile brand.

The company’s Brazilian vice president for international sales Hugo Barra came from Google.

And Xiaomi is close to securing a manufacturing partner in Brazil where it will start selling phones in the first half of this year.

Xiaomi may be on a global roll, but the U.S. market may be hard to crack.

Bigger-ticket items like phones and tablets sell under a carrier sales and phone subsidy structure – eliminating Xiaomi’s low-cost advantage in the States.

Barra, however, wants to put Xiaomi’s strategy of talking to consumers to the test – putting Xiaomi merchandise in front of them, testing opinion and making tweaks to the product.

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  • Published: 3 years ago on February 13, 2015
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  • Last Modified: February 13, 2015 @ 10:18 am
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